Want to add some spice to your lipstick routine? Three Custom Color Specialists have partnered with Showtime to launch their sheer lipstick collection that is inspired by the four women on the L WORD.
“Bette”, “Kit”, “Alice” and “Shane” hit the online shelves (www.threecustom.com
and through THE L WORD shop at www.sho.com) beginning on January 18th, at 8:59 PM preceding the premiere of the show’s sixth and final season.

How can you not want to own a piece of showtime history? Pre-order now, and your lipsticks hit the UPS outbox pile on January 18th.
The four shades come in a moisturizing, sheer formula and the colors complement a range of skin tones.
To boot — do you want a chance to win prizes?
Compete in an online contest to compose the best tagline for each shade. Winners will be announced on January 18, 2009 on air. They will receive deluxe prize package featuring an array of gifts from THE L WORD and SHOWTIME®, all four shades of THE L WORD Sheer Lipstick Collection by Three Custom Color Specialists, and a $300 Gift Certificate redeemable on www.threecustom.com (Total Retail Value over $700)
Check out www.sho.com/lipstick to enter.
Fierce.
