I was not expecting a lot from L’Oreal’s HIP Color Presso, for the simple reason that I’ve tried so many lipglosses and been unimpressed with “gimmicks.” Marketing glosses must be real hard work, because you have to sell an age-old makeup essential to finicky women who have likely seen it all.
L’Oreal HIP Presso does excel in some aspects, and falls short in others. What I LOVE about the Presso are:
1. A rich, luminous sheen. There are touches of sparkle and faint glitter and the pout you get is a “let’s go out clubbing and become Avril Lavigne,” kind of vibe.
2. A great innovative product with TWO distinct colors. You can mix and match and increase impact and intensity of one color over the other.
3. The gloss is not tacky or sticky at all, which is great. It also has a nice smell to it. It’s very emollient, in fact.
Shown: HIP Color Presso in “Trendy”
But my pet peeve with this product is that it’s not nearly high intensity enough for me. HIP stands for “High Intensity Pigment.” The colors have that sparkly sheen, but not enough IMPACT. I was hoping they would last a tad bit longer too.
If you want a lovely emollient gloss with a good finish, I would invest in this. If you’re looking for color that stands out, I’d skip this one.
L’Oreal’s HIP Presso retails in all drugstores nationwide and comes in ten shades.

