I remember how everyone was telling me to log on to Twitter three years ago. I was hesitant because I have enough ADD to deal with on a regular basis (magazines, television, phone calls, events, travel trips, blogs) that one more distraction was more nerve-racking than exciting.
Having successfully created my Twitter profile at the end of 2008, I am now loving the entire experience, with a few caveats. I'm well aware of the Twitter explosion (everyone and their grandmother is now on Twitter) and the way brands are working their publicity magic. Now Twitter is a platform where I log on to a lot for contests, meeting travel bloggers and industry movers and shakers, and following important travel news.

The Good
1. The Valuable Connection: Twitter is a tried and true platform for meeting industry-relevant folks. Over the past few months, I have been so fortunate to meet and connect with some outstanding tweeps whose adventures I follow closely. More than that, I live vicariously through their intrepid posts. The list is too long to detail, but I thank Twitter (and my obsession with social media) for friends I've come to love and cherish. As Yeats rightly said, "Think where man's glory most begins and ends, And say my glory was I had such friends."
2. Brand Awareness: If you spend enough time on Twitter, you'll appreciate how many brands you can now interact with. As a consumer in the 1980's and 1990's, this type of tete-a-tete with household names was virtually impossible. Now, you can not only interact with brands, you can also have candid chats with them and influence them to practice better business.
A side perk: brands are increasingly willing to hold giveaways on Twitter with the hopes of promoting their business. For example, I won a round trip ticket from Jet Blue last April while the airlines was celebrating their 10th Anniversary, and recently used it on a trip to Aruba. Recent contests I have entered (in the vain hopes of winning) include "Tweet your Way to Turkey" and "Lufthansa's A380" inaugural flight. When my friends asked me how I had heard of these opportunities, I steer them towards Twitter.
Thomas Friedman, in his book, "The World is Flat," was describing exactly what I believe to be the Twitter experience when he wrote, "Clearly, it is now possible for more people now than ever to collaborate and compete in real time with more other people on more different kinds of work from more different corners of the the planet and on a more equal footing than at any previous time in the history of the world." Granted, he also wrote what may also well be the longest sentence in the English language. But the point here is that Twitter –if used wisely– is is a magnet for relevant human thoughts and shared experiences.

3. Economy of Words: As a life-long admirer and writer of poetry, I love the way Twitter forces you to economize your thoughts into words. The naturally long-winded narrative is sometimes rudely and abruptly chopped, but since brevity is the soul of wit, there's a lot of wit on Twitter. I truly believe that if used smartly, Twitter can end up making better writers out of us. Of course, James Joyce may not agree.
4. Chronicling the Real-Time Experience: There's no question: you're stuck in a never-ending line at the airport, or can't get on a flight. Twitter is a great tool to publicize your journey. You've spotted a Blue Morpho: twitpic it to your followers. Your readers (myself included) will thank you. There's no platform that allows you to give such candid experiences in real time as Twitter. For the travel writer, this is the gift that keeps on giving.
5. SEO: As more search engines are starting to categorize and organize Twitter feeds, it pays to vocalize your content and thoughts on Twitter. After all, it's an additional social media platform that will give your page more clicks and views– what's not to love?
The Bad
1. The Deulge: As in the case with any new platform, there are users who have no idea how to leverage the platform. Myself included, of course. I see so much each nanosecond on Twitter than I'm apt to turn it off like I would a dull television program or commercial, but the show goes on regardless.

In the realm of travel blogging, one of my pet peeves is the flood of posts that Twitter inevitably brings. I am well aware that by having a Twitter profile, I agreed to the deluge. But I wish I had been given a Noah's Ark to deal with the flood. My brain just cannot process the ten million itineraries, photos and conversations that are simply happening on Twitter at any given moment. And I've given up trying.
In one second, for instance, I'll see Twitter headlines like:
Click HERE to enter this awesome contest and win a lifetime's supply of Mac & Cheese…
Top 10 Most Awesomest Places to Visit in the World…click here, it's AWESOME…
to
Best Photos EVER…for all travelers…EVER. Click HERE.
It is at this point that my brain shuts down. It cannot process the connection between the Mac & Cheese to the Most Awesomest places to visit and the photos. I often feel like a jigsaw puzzle when I log on to Twitter, and all the pieces are scattered widely, in any direction. While I am certainly grateful for all the information, Twitter does not always help my memory and focus. In fact, it UNFOCUSES me, rather than the opposite.
In such instances, I just glean relevant bits of information, and only click on the headlines that appeal to me. And immediately log off so I can focus on the task at hand. Nevertheless, I am grateful for the bits and bobs of information I've learned from the few minutes I spent on Twitter.
The Ugly
On many an occasion, my work output has equaled zero. Zilch. Nada. All thanks to Twitter. It's happened far too many times to count, and I've ended up realizing I'm the sort of Twitter user who can only afford to log on to Twitter at prescribed hours, doing planned tasks (such as catching up on feeds and replying/ commenting) and then shutting it OFF. As a freelance writer, I depend so much on my thoughts and stream of consciousness to produce solid content and relevant material. I know for certain that I cannot become the writer I would like to be by logging on to Twitter every few seconds. It can work for others, but certainly not me.
***
As a travel blogger, I love the way Twitter gives me a platform to interact with others, and also to put out my content and share it with others. Note that this is a two-way street: no one just wants to hear about you all the time. You need to give as much as you take from Twitter to have the best outcome.
But when I travel, I often schedule my tweets and catch up on responses at the end of the day, and just tweet my experiences in real time. It's so easy to feel guilty into thinking "you must Tweet your experience at every single moment during every single day," but the truth of the matter is, I look for really credible and informative experiences. For instance, I certainly don't need to know if you're eating three meals a day in Dublin or Belfast, but I would love to know if you've managed to stay within your budget during your trip and how you did it. Details are so important, but the nature of the details — even more so.
If you're on Twitter, I would love to know more about you, and even if I don't reply immediately, please note I value the discussions — very much. Finding a right balance between writing, promoting and interacting is all too important now — and I'd love to learn if you have a methodology for efficiently using Twitter as a travel blogger.
- Charu Suri