Butterfly Diary

The Olay Professional line has received almost as much buzz as the historical Presidential inauguration with its mass-market appeal, quality ingredients, and years of research.

The six-sku line promises professional results but targets the masses by being sold in drugstores nationwide. The price points of the products are on the high-end of drugstore beauty product prices, averaging around $40 to $50.

The line makes use of Olay’s most powerful formula to date; most of the products use a new proprietary peptide called Pal-KT that increases hydration, builds elastin and collagen.  Jeffrey S. Dover M.D., co-author of The Youth Equation, is impressed with the research behind the line. “The science is solid,” he says.

Olay Professional was created by a team of dermatologists, not an individual. R&D began about three years ago, and the biggest stars of the line include the Age Repair Lotion with SPF 30, the Hydra Firming Cream and the Wrinkle Smoothening Cream. The other three items in the line address aging concerns: the Deep Wrinkle Treatment, Discoloration Fighting Concentrate and Eye Restoration Complex.

We got the Pro-X Anti-aging Starter Protocol kit to try (Age Repair Lotion with SPF 30; a Wrinkle Smoothing Cream; and an Eye Restoration Complex). Use the repair lotion in the morning, and the wrinkle cream in the evening. Touch up your under-eye saddlebags as needed during the a.m. and p.m. These three products aim to reduce skin UV exposure, dryness, wrinkles, crow’s feet, dark circles and puffiness.

The Wrinkle Smoothing Cream made a tangible difference to my skin overnight. Bye, bye blotchiness, welcome clear skin. The under-eye cream took a little longer to work. By the end of the third day, I could see a decrease in my dark circles.

The bottom line? I love my starter kit and the results and wouldn’t ask for my money back.

Olay guarantees that you will love your purchase or you can return it for a full refund. Spoken like a true pro!

Visit the web site www.olayprofessional.com to learn more. Go on. Be a pro!

Popularity: 2% [?]

We’re all looking forward to that fresh, squeaky-clean laundry start of a New Year. Some of this year’s most anticipated launches include Lancome’s High Résolution Refill-3X, which is a serious antiwrinkle solution. It has triple anti-wrinkle power and refills your frown lines in just an hour. The three natural fillers used are collagen, hyaluronic acid and elastin. Retails for $75 here.

FRESH comes out with its Soy Face Cream in January. Priced at $42, it is a companion to the ever popular soy face cleanser. This Sephora exclusive has natural soy proteins that act as a protectant for your skin, restorative rose water, soothing cucumber extract, meadowfoam, and jojoba seed oils. Get yours here.

Also look for Yves- Rocher’s new organic line called Culture Bio, which hits the shelves in February. It is highly affordable ($14 for a cleanser) and has seven products in its first offering. www.yves-rocher.co.uk

Olay’s first foray into the professional world occurs this year with Professional Pro-X. These are doctor-strength skus that give you younger-looking skin in 28 days (that’s the number of days it takes your skin to completely exfoliate a layer and turn it around). The line includes a wrinkle smoothening cream, a discoloration fighting concentrate, a deep wrinkle treatment, an age repair lotion, an eye restoration complex, and a hydra firming cream. These goodies don’t hit the store shelves until February 2009. www.olayprofessional.com

Clinique’s popular Turnaround Cream now has a sister peel. The Radiance Peel Once-A-Week System will now make dermatologist visits a thing of the past! The low-level glycolic peel does its magic and unveils a smoother complexion and the calming cream reduces irritations. The way you use it? Apply a vial of the Radiance Peel to a cotton pad and gently swipe it over your face. You must follow the ritual with the Calming Cream, and then top it off with the moisturizer of your choice. Retails for $55 at www.clinique.com

Rodial launches its GLAMTOX peel in February. It retails for $110 and is a multifunctioning clay mask. It’s basically a moisturizer, mask and peel in one. It contains revolutionary ingredients such as LaraCare that firms and skin and repairs wrinkles, and Fruit Acids to even skintone.

Also debuting in February is Aveda’s Enbrightenment, a six unit brightening line. It includes a cleanser, ($35); a tonic ($50); a lotion ($51); cream ($55) and a facial mask ($45).

Source material: WWD

Popularity: unranked [?]