Published on March 31st, 2011 | by Charu Suri11
How the Roger Smith Hotel is Tapping into Social Media, and a $300 Giveaway
John Knowles: In 2006 we started with a travel video blog and web site. Adam and I went to Barcelona, Spain and put videos on the web site. The idea was that we were sharing media with someone and opened the notion to someone. Progressively things have become easier to manage.
We also did art installations, videos for Lily's Restaurant (which is part of the hotel), and the art created a production engine. People who come in and work with us make videos. Taking pictures and posting it to a place where it's accessible is a very communal event.
Regarding the Roger's Rooms Giveaway, we did a room per day giveaway last January. That really raised our visibility, and we had other people like Peter Shankman give them away as well.
John Knowles: People are more aware of you…absoutely. I know the stats and can gauge the result very clearly and know when, for instance, my mother's friend Suzy is watching and commenting on my stuff. Twitter is a different level of engagement.
It also has some serious potential. The soil is very fertile and the opportunities that come in — you really begin to look at it, and with these opportunities to do so many great things, you can generate more traffic to your business, and have visitors come back.
It all starts with the sharing of ideas.
John Knowles: I've had a request for a mariachi band, and we asked Mama Mexico to create a night of experience in the room and suite. Many have asked for Broadway tickets and TKTS and concierge services.
Don't forget to leave a comment below to win one of THREE Roger's Bills worth $100 towards your stay at the hotel. Winners will be picked by April 15th.