Love Your Hair: Amika Thyself
I wandered into Amika's product launch with nightmare hair. In the name of looking good, I curled my hair every day for four days in a row, and ended up looking like I walked out of a Dorothea Lange photograph. I sent out a silent prayer to the universe that I could get rid of this mop in a moderately painless way. I asked, I received.
To remedy this, Amika, a hair care company, has debuted products and tools that work kindly on hair, without the specter of damage looming over each use. Every smartly patterned heat styling tool uses 100% tourmaline, as opposed to the thin ceramic coating other brands use. Even better, they make use of far infrared heat to style strands from the inside out. Translated: The tools do not fry hair and it takes less product to hold a style.
When your style does call for some product support, Amika has that covered too, with their line of products featuring sea buck-thorn berry (also known as obliphica) and argan oil for intense, frizz-blocking moisture. Like the styling tools, the products come in brightly patterned bottles and jars to up the style factor of bathroom counters everywhere.
I tried to keep my mouth off the floor as I watched Amika's stylists wield their stylers – the floating plates on the 'flat' irons make it possible to do so much more than merely straighten – these tools can build volume and curl in the hands of a master.
I left the studio reasonably sure I could duplicate the results, but my conviction waned on the ride home. Lucky for me (and everyone else in the world) Amika has uploaded plenty of how-to videos on their website. I'm afraid bad hair days have met their Waterloo.
The styling tools retail for $110-400 and the products from $35-50 at www.loveamika.com.
- Katharine McKenzie
Here is my experience with an Amika dealer!
Wow my mom bought me and my sister Amika flat irons for Christmas and neither of us can use them when we tried to take them back the manager was so rude and would not give a refund only an exchange! Now she will have to have here cc company cancel the payment unbelievable. I tried to find the company info online to give them a call and guess what an address in Brooklyn on mapquest not there and the only phone # is a fax. I recommend sharing this with everyone and do not buy this product!!!
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