I wandered into Amika's product launch with nightmare hair. In the name of looking good, I curled my hair every day for four days in a row, and ended up looking like I walked out of a Dorothea Lange photograph. I sent out a silent prayer to the universe that I could get rid of this mop in a moderately painless way. I asked, I received.
To remedy this, Amika, a hair care company, has debuted products and tools that work kindly on hair, without the specter of damage looming over each use. Every smartly patterned heat styling tool uses 100% tourmaline, as opposed to the thin ceramic coating other brands use. Even better, they make use of far infrared heat to style strands from the inside out. Translated: The tools do not fry hair and it takes less product to hold a style.
When your style does call for some product support, Amika has that covered too, with their line of products featuring sea buck-thorn berry (also known as obliphica) and argan oil for intense, frizz-blocking moisture. Like the styling tools, the products come in brightly patterned bottles and jars to up the style factor of bathroom counters everywhere.
I tried to keep my mouth off the floor as I watched Amika's stylists wield their stylers – the floating plates on the 'flat' irons make it possible to do so much more than merely straighten – these tools can build volume and curl in the hands of a master.
I left the studio reasonably sure I could duplicate the results, but my conviction waned on the ride home. Lucky for me (and everyone else in the world) Amika has uploaded plenty of how-to videos on their website. I'm afraid bad hair days have met their Waterloo.
The styling tools retail for $110-400 and the products from $35-50 at www.loveamika.com.
- Katharine McKenzie