Essie has a new solution to your “matte” nail color needs. Its new matte finisher, Matte About You, gives a “no shine” appearance to ANY nail polish that you wear.

From light sheer colors to dark crème, Matte About You creates a smooth matte finish and adds new dimension and texture to any essie nail color. The exclusive, advanced formula instantly transforms any polish from high gloss to matte in seconds.

Matte About You Matte Finisher will be available beginning August 2009 at www.essie.com and fine spas, salons and beauty destinations nationwide. Contains no formaldehyde, no toluene and no DBP. SRP $10.