Since the weekly rags like the Nat Enquirer, US Weekly and its glossy couterparts (e.g.Life & Style) have been taking the newsstands by storm, it’s not a surprise that MAC Cosmetics decided to take part in this Gossip fetish that’s becoming more Americana than apple pie.

The collection is SO Page Six that the New York Post is probably sending paparazzi out in droves to photograph women wearing them.

These damsels and waif-thin Kate moss lipsticks, liners and fillers will become part of the MAC Cosmetics Permanent Collection.

What we love about this collection is that it combines elements of long wearing shades (you’ll need them if you’re out partying into the wee hours). Therefore the rationale behind the PRO LONGWEAR LUSTRE LIPCOLOUR and the PRO LONGWEAR LIPCOLOR–no feathering, no muss no fuss.

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Last evening was a banner evening for me at Clarins Skin Spa, where I had the chance to meet the gatekeepers of precious skin information and learn about new Spring 2010 offerings that are available in your Clarins store or counter now (brownie points to “Instant Gratification.”)

They have a slew of new products up their sleeve, so be prepared for a lot of news from us on Clarins! Here’s one of their offerings: a High Performance (HP) Brightening Skin Care Line, enriched with a very new and endangered plant called the Sea Lily that is available only in France (Clarins informed us they could not damage the root of the plant – they could only use the flower). It’s known for its resiliency, even in the sun.

The line targets dendrites that are part of Malanocytes (the hyperpigmentation cells that I have a love/ hate relationship with) and helps minimize their impact on the skin.

The On the Spot Brightening Corrector ($55) is a small test-tube size want that is compact and pocketbook friendly. It helps to minimize dark spots and zero in on imperfections so you can look cover worthy every time.

The Intensive Brightening Smoothing Serum ($68) erases fine lines and gives you a Screen Siren worthy glow (since it’s a serum, it goes on and into your skin more effectively than a cream).

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We are smitten over Zoya’s new Reverie collection, which houses a polish inspired by my lovely friend, Adina, of Krasey Beauty.

The Reverie Spring 2010 collection sampler has six lovely and swirly shimmer colors that remind me of gorgeous saris from India with their two toned pearlescence.

Here are three of my favorite swatches from the collection:

The “Adina” color is aubergine finished with a metallic oil slick sheen that just makes you want to be a fairy in Shakespeare’s Midsummer Night’s Dream when you wear it.

Zoya’s pink nails in Happi are precisely that – a bubbly, effervescent shade that will make you juggle soap for 25 cents….or some version thereof.

And the third swatch of the day- a favorite from the collection – is Gwin. This orangey, almost Fanta colored shade is so spring-y that its almost summer.

Get your Reverie for $36 at www.artofbeauty.com

Move over Rose Byrne. There’s a new rose in town and it’s called Lancome’s O My Rose Collection, which is bursting with peach-tones for the cheeks, a deeper coral/peach for the lips and a mix between teal and slate blue smoky eyeshadow for the eyes.

The collection is from Aaron de Mey, with the key product being the Pop N’ Cheeks in Coral Flirt, which is a peach blush shade that makeup artist Daniel Martin used at the Chris Benz show.The Color Design Limited Edition Sensational Effects Eye Shadow Quad retails for $42.00. Here’s what the Lancome O My Rose for Spring Summer 2010 will contain:

* Kissed by Copper
* Pop’n Green

Ink Artwear Longwear Calligraphy Gel Eyeliner – $23.50

* Teal Delight

Le Crayon Khôl Waterproof Eyeliner – $24.50

* Brun Tease
* Noir Desire
* Teal Kiss

Color Design Sensational Effects Lip Color – $22.00

* Copper Desire
* Groupie

Le Lipstique LipColouring Stick – $23.50

* Sheer Natural

Color Fever Gloss LipShine – $26.00

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It’s all about the lips, face and cheeks in Guerlain’s Spring 2010 offering.

Our favorite products of the collection are the blush and eyeshadow palettes that are inspired by beautiful East Asian umbrellas:

Guerlain Blush Eclat

Guerlain Eyeshadow Palette

The limited edition blush palette features an Asian favorite: cherry blossom color! The eye shadow palette also features a more pastel version of the same pattern. These two palettes remind us of several traditional Japanese artwork featuring women with parasols under cherry blossoms:

Japanese Print with Parasol

There are two lines of Guerlain lipsticks offered this season:

KissKiss Strass: taking the cue notes from the word “strass” which means rhinestones, the lipstick replaces the current MaxiShine formula and gives your lips that iridescent glow. 10 shades, $31 each.

Rouge G Brillant is a lighter version of the popular Rouge G and makes shine go a long way to Tipperary. 10 shades, $45 each.

The Meteorites for the face is a relaunch of the iconic 1987 illuminating face powders that look like sheer mosaics. The new packaging and improved formula will retail for $170.

- Charu Suri

My father always referred to my sister and me as “heartbreakers and soul-takers.” He may have been biased. Still, when I stumbled across Smashbox’s Spring 2010 Heartbreaker Collection, I couldn’t help but smile. Dear old Dad only saw our good points, much in the same way that this collection brims with sugary optimism.

At the center of this collection is the buoyant new fragrance, aptly named Heartbreaker ($22 at sephora.com.) Its notes of Blue Violet, Gardenia, Precious Musk, and first and foremost, Vanilla, blend together in a sweet roller-ball that supposedly “leaves him wanting more.” I can’t speak for “him” but I got a lift after sniffing it. I can understand why Smashbox would create an entire make-up collection in the spirit of this bubbly fragrance.

The Collection:

1. Heartbreaker Baked Fusion Soft Lights ($32) imparts a soft, neutral glow.

2. Heartbreaker Eye Shadow Palette ($34) comes in two color families: Kiss & Tell (pink and purple) and Hot Date (blue and brown.)

3. Hearbreaker Lash DNA Mascara ($19) contains both protein and amino acids to plump eyelashes. I should hope so, since proteins are nothing but chains of amino acids.

4. Heartbreaker Lip Shine ($19) glosses up your mouth in Berry Hot and Melon Drama.

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Aren’t you curious as to what shoe style you should pair with that cobalt blue eyeshadow and that killer outfit? We caught up with Bluefly Stylist Tanesha Smith who continually cranks out editorial looks for Women’s and Menswear shoots – a position she describes as “A total dream job – very chill and fun; we’re always trying something new. Tanesha has had internships at magazines including Nylon and V. Rock on, Tanesha!

What trends are particularly popular right now, for winter?

Leather remains huge! It’s carry over from the “aggressive” shoe movement from earlier this year with tough details like buckles, straps, and hardware details like studs dominating. And you’ve got to have at least one pair of kick-ass ankle booties! As we move deep into winter, animalistic touches will emerge: Shearling details, fur (faux and real) trims; especially on lace-up boots. I see duck boots having a moment as well.

What do you think people are giving as gifts?

Personally, I’d be thrilled if someone wanted to give me shoes! Particularly if they were really yummy beat up brown suede flat lace-up boots.

For the Spring 2010 season, what are some must haves?

Anything with peek-a-boo skin flashes via mesh and cut-outs; platforms will continue their reign, although I see wedges making a strong come back. There is also a new sexiness that isn’t so obvious coming through, a sporty athletic movement that is luxuriously casual-wedged sneakers for instance. I would also go for something with natural elements ie: rope, canvas, even burlap for spring.

Apart from Bluefly, where else can a girl get affordably priced stylish shoes?

Shop your mom’s closet (old lady chic anyone?), have a swap with your girlfriends, go vintage shopping, hit the fleas…

Why should one go to Bluefly for shoes?

We honestly have the best mix of hi-lo I’ve seen around and trust me-I shop. We’ve got your high-fashion mega brands like Prada and Louboutin, and the indie designer imprints celebs usually get to know about first like Candela and Velvet Angels.

Thank you Tanesha! (as we hear the ceiling of our credit cards being reached…)

Color, portability, convenience and flirtation are key words in Cargo Cosmetics’ Spring 2010 collection. Take a look!

Cargo Spring 2010 Blushes

Blush

Back by popular demand for Spring 2010 is the Laguna Blush and three vibrant shades.

Cargo Spring 2010 Dare to Play Kit

Eyes

The Dare to Play eye kit showcases a brand new color palette called Los Angeles (we think of The Hills) that has a very “mix and match” aspect to it.

Lashes

Everyone is activating their lashes: not with gunpowder and a match, but with LashActivator Mascara. Now there’s a LashActivator Night and a LashActivator Duo for sick, crazy lashes.

There’s also a CheekActivator that plumps, lifts and sculpts cheeks.

Cargo Spring 2010 7 in 7 Mini Kit

Travel

The 7 in 7 Mini Kit is your new portable, TSA friendly, get-me-out-of-here BFF. You’ll dazzle in just seven minutes.

- Charu Suri

A new year means a new level of optimism! Victoria’s Secret Beauty has launched the new Poptimistic Collection that features four sleek gloss palettes that are positively psychedelic and pop with bright 1980′s colors. Think about Dorothy and Toto in Kansas, bright rainbows and Dylan’s Candy Bar. SUGAR RUSH!

The collection includes:

Lip Gloss Palettes ($7 each)

“Rock the Gloss” Rock the Fudge (Pink-Nudes)

“I Heart Gloss” I Heart Berry (Pink-Lilacs)

“Heart of Gloss” Mixberry (Pinks)

“Liptastic” Melontastic (Red-Corals)

Lip Glosses ($7 Each)

Have a Gumball (Bright Pink)

Orange You Glad (Bright Orange)

Good Limes (Lime Green)

Wondermelon (Magenta)

Yes We Candy (Violet)

Cheery Cola (Pop Red)

A New Year, a New You: you’ll never recognize yourself after you dabble for five minutes in this new collection, promises Bobbi Brown.

What the Collection Includes

New Extra Eye Repair Cream

This eye cream is full of peptides, natural plant oils and humectants. These target wrinkles, dark circles and puffiness. Peptides are a good thing: since skin is made up of a substantial amoung of collagen, peptides are good proteins that are active molecules and they make wrinkles disappear by stimulating skin to produce more collagen.

Use this product both morning and night: warm it between your fingers before patting around eye area. $65.00

Tinted Eye Brightener

For all those who worship Bobbi’s Tinted Eye Brightener, the new offering comes in a portable pen format: perfect for women on the go! All you have to do is twist and click, and a lightweight concealer brightens under-eye circles. This gizmo retails for $38 each and is available in eight shades.

New Brow Pencils

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